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WHAT IS YOUR ONE THING?

WHAT IS YOUR ONE THING?

  • 11 Apr 2016
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By Steve Gatter

Perhaps the foundation for a solopreneurial business is doing your “one thing” – that thing that you love to do and makes a difference to your customers and in your community.

In the movie City Slickers, Curly, played by Jack Palance, says very little. Mitch is a very talkative character going through a mid life crisis, played by Billy Crystal.

Finally Curly speaks and asks Crystal, “Do you know the secret of life”? Crystal is delighted that Curly has said something and to have raised the issue that he is so curious about. He is elated with anticipation for the words of wisdom that Curly might now impart.

Curly says, “One thing”. And after much confused and amusing jabbering by Crystal as to how much he would love to know this, Curly says, “That’s what you have to figure out”.

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One thing. What is your one thing?

When you selected the business that you are now operating, what were you thinking?

Was this the dent you wanted to make in the universe? (a Seth Godin phrase.)

Is this the difference you are here to make?

If it is. And if you are working on something that is critically important to (at least some) others, what can possibly prevent your success?

Often the “one thing” is to make money, which is a requirement in the capitalistic United States. But, given that you could choose any occupation, what if you choose one that is truly remarkable: one that motivates you, enhances your community and provides real value to your customers? What if this is the kind of business you are operating?

Often business owners say that they are passionate about what they do. Which sounds good but the question is, “How passionate”? On a scale of one to ten, where are you? If a 10, is there anything else you would rather be doing? And would it matter if or how much you were paid?

Perhaps the foundation for a solopreneurial business is doing your “one thing” – that thing that you love to do, and it makes a difference to your customers and in your community.

If you want to be happy and motivated every day, might it make sense to start a business based on your “one thing”.

About

Steve Gatter is a Copywriter, LinkedIn Specialist and Niche Marketing Consultant at Underdog Business Strategies and Executive Advisor with Boardroom Advisory Group. “Before we can WOW anyone with the work we do, we must first intrigue them with the words we use.” How well are your words serving you

Email steve.gatter@boardroomadvisorygroup.com  for a complimentary consultation.

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