Search Engine Optimization (SEO)-Still Relevant &#

Search Engine Optimization (SEO)-Still Relevant – Jessica Headrick

  • 28 Jun 2016
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SEO stands for Search Engine Optimization and describes the process of optimizing a website and its content to receive more traffic from search engine result pages. Search engines decide how to rank website content based on the amount of links from other websites to your site’s pages (indicating information relevancy) and a number of correlated keywords in the copy (mostly descriptive industry terms). SEO was the main technique for creating consumer traffic for content before the social media surge. It began as a way to easily keep the main focus on how content would be displayed on search result pages.

Search Engine OptimizationHow it Changed

Google has since revolutionized web search and the concept got a little more complicated. By understanding the changes that were made, you can improve the ranking of your website by refining keyword density for specific words and providing more content for those words. You will also want to generate backlinks to your site left behind by visitors genuinely interested in sharing what they have viewed and read. SEO is less for display and more for guiding website crawlers to get users the most precise content for their query. You want to be sure that your content is selected as the highest quality for queries in your field of expertise.

How to Use Keywords

It’s very important to use commonly used keywords which are merely specific words currently being used in your industry. Consumers are using these words to locate your business, product, and service information. Pay attention to words being used on other sites with similar material to your own, pay attention to words you personally type in to do a search for related information, check Google analytics, and notice what comes up in dropdown menus on tag and category features on your website platform.These auto-generated lists are not random suggestions.

Less is More

SEOKeyword density involves knowing where the line is between using enough keywords versus overuse. Google crawlers will only respond to a few keywords per page, therefore, overusing them is pointless and makes the content look like spam. Backlinks should also be coming from credible, well-ranked page sources or risk having the same problem. Purchasing links will likely have the opposite effect of a genuine organic link by someone who found your page interesting. Don’t cut corners, great content takes time to research and cultivate, but will pay you back tenfold.

Advice About Reputation

Social networks have created an unbelievable volume of content in the last few years and bloggers have increased it even more. The proper use of SEO can create the reputation and visibility that is critical to standing apart from your competitors. How it is used today is much different than before. It is more fine-tuned, more relevant, and especially significant to small and medium size businesses.

Your website should evolve and improve to match changes with the company and trends in your industry. It is important to have a team with a plan to test and monitor results to optimize your websites, user experience, and advertisements or risk losing traffic, customers, and Google PageRank. Always be up to date on your business, marketing, and technology. Remember there is help out there and to seek it when necessary.



Jessica Headrick is a professional writer, Executive Advisor at Boardroom Advisory Group and Founder of Scribe Syndicate. Jessica has an extensive library of published articles including Technology, Human Resources, Travel and Tourism among many others. She provides topic research, initial draft concepts to complete article and blog productions, all dependent on the client’s individual needs. Jessica is available for project-based and al la Carte work throughout the United States and can be reached at jessica.headrick@boardroomadvisorygroup.com.


Article originally posted June 28, 2016 by Jessica on LinkedIn.

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