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3 REASONS WHY YOU SHOULD HIRE A VERY SMALL BUSINES

3 REASONS WHY YOU SHOULD HIRE A VERY SMALL BUSINESS – STEVE GATTER

  • 26 Nov 2016
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Steve Gatter

There are many different definitions as to what is a small, very small or medium sized business.

For the purpose of this brief, a very small business has 20 or fewer employees and might you agree that these three attributes are true?

[1]  THE OWNER’S PASSION

In a very small business, the owner is the driving force of the business. The owner started the business because it is something they love to do. They have the ability and the drive and the motivation to make a full and committed effort. They love doing it. They love teaching others to do it. And they love doing it for their clients.

Big business, at some definitional point, becomes driven by money. When their annual reports include, “. . . to optimize the return to our shareholders . . .”, then making money has become the #1 objective rather than passion.

In the very small business, the driving force is the owner’s passion rather than money.

[2]  PRICE FLEXIBILITY

Given the owner’s passion and being the thing that they prefer to do above all other things, the pricing at very small businesses is flexible.

If the very small business has excess capacity, they will frequently do the work at more favorable client pricing; better to be half-employed than idle.

And given the owner’s daily involvement, it is easier to negotiate alternative terms.

Big business has a more definitive structure that includes variable compensation to sales people and others. This internal cost and incentive structure allows and encourages prices to be adjusted upwards so the commissioned people can receive a higher compensation.

In very small businesses incentive based compensation is yet to be needed and the pricing tends to be more customer friendly rather than profit oriented.

[3]  REPUTATION IS KING

The very small business is most likely striving for a market foothold and great Google reviews and quality testimonials are almost as valuable as the sale itself.

The level of “every-customer” satisfaction at a very small business is critical, because the reputation at stake is not just the business’s; it is more so the owner who is serving not just customers, but family, friends and neighbors.

Big business will serve anybody and everybody as fast and easily as possible. In big business it is a numbers game and every customer certainly has one – a number – and they will be dealt with as efficiently and effectively as possible.

Very small businesses know their clients and want them to be more than satisfied. Small businesses will live or die because of “word of mouth”. Every client will be well served, always.

Technology is leveling the playing field. What was once available only to big business and their deep pockets can now be done by small and very small businesses.

If you agree that these attributes are true, I hope you will be more open to employing very small businesses.

And if you are a very small business yourself, hire others like you. There is and should be a community of, and for, the very small businesses of America.

 

Steve originally published this article on LinkedIn.

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